Pineapple Juice Production
Pineapple Juice Production
Business Model Description
Process pineapples into fruit juice with methods that preserve the quality of juices without additives and to gain increased market share against local and foreign competitors, taking advantage of technical assistance and provision of pineapple suckers provided to all stakeholders through the Pineapple Sector Investment Action Plan 2024-2028.
Expected Impact
Contribute to food security and reduce imports while improving workers' incomes through well paid jobs.
How is this information gathered?
Investment opportunities with potential to contribute to sustainable development are based on country-level SDG Investor Maps.
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Country & Regions
- Togo: Maritime
- Togo: Centrale
- Togo: Plateaux
- Togo: Kara
- Togo: Savanes
Sector Classification
Food and Beverage
Development need
Poverty is slowly decreasing with a rate going from 55.1% to 45.5% between 2015-2019, far from a complete elimination of extreme poverty targeted for 2030. In rural area, the poverty rate is 76.1% (1). Chronic, acute malnutrition and underweight affect respectively 27.5%, 6.5% and 16% of children under five years old particularly in the regions of Savanes, Kara and Plateaux (21).
Policy priority
Making agriculture a real engine of growth and job creation is one of Togo's ten strong ambitions (2). The Agricultural Plan aims to “modern, sustainable and high value-added agriculture serving national and regional food and nutritional security; a strong, inclusive, competitive economy that generates decent jobs and stable by 2030 and reduction of poverty and rural vulnerability (21).
Gender inequalities and marginalization issues
Women are poorly empowered and confined to agricultural activities. Mostly women (53.46% compared to 46.54% of men) carry out agricultural activities, notably in the activities of weeding, sowing, harvesting, storage, processing and marketing of products. The agricultural sector, with its low productivity and low income, plunges agricultural workers, particularly women, in high levels of poverty (1).
Investment opportunities introduction
Investment opportunities are due to both the expansion of local and foreign markets for many agricultural value chains and the land reform Togo initiated, which establishes equal rights of access to land for both women and men. Food crops have significant growth and employment potential, while livestock products and cash crops have additional growth effects (3).
Key bottlenecks introduction
Several constraints affect agricultural value chains like, limited production capacities to satisfy expanding and competitive markets, financing constraints for farmers, lack of long-term credit, and transport costs and constraints. Land issues also exacerbate the situation of farmers, particularly women and young people (3).
Food and Agriculture
Development need
The situation of malnutrition and undernourishment in Togo places the food and beverage production sector at the center of these scourges. The agricultural sector does not provide sufficient production and suffers from low productivity and low income for workers. Various agricultural subsectors are involved, including crop, livestock, fish production and agri-food industries (21).
Policy priority
As part of the operationalization of the agricultural national policy, investment plans by crop have been developed for the period 2024-2028 (21). The pineapple subsector plan aims to boost its growth and sustainability, with doubling pineapple production and increasing local pineapple processing from 35% in 2024 to at least 75% by 2028 (22).
Gender inequalities and marginalization issues
Women are engaged in individual activities to the point where the majority of them are in the informal sector (54%), commerce and services (53.46%) as well as agricultural activities. Women experience land insecurity and low jobs opportunities which also affect young people. They also suffer from limited support in securing their production plots, as well as difficulties in accessing credit (4).
Investment opportunities introduction
With a view to encouraging exports, Togo has engaged in liberalization characterized by measures to harmonize legislative and regulatory frameworks with treaties and agreements. Making way for the private sector, Togo inaugurated the Adétikopé Industrial Platform dedicated to the transformation of Togo's natural resources and agricultural exports (5).
Key bottlenecks introduction
The pineapple sector is faced with constrains that include access to land and its limited extent; weakness of infrastructure for crop conservation; low purchasing power of the local population; high cost of energy and of laboratory analysis and packaging; insufficient qualified labor; and high interest rates (23, 29).
Processed Foods
Pipeline Opportunity
Pineapple Juice Production
Process pineapples into fruit juice with methods that preserve the quality of juices without additives and to gain increased market share against local and foreign competitors, taking advantage of technical assistance and provision of pineapple suckers provided to all stakeholders through the Pineapple Sector Investment Action Plan 2024-2028.
Business Case
Market Size and Environment
< USD 50 million
Production of 1,000 litters of pineapple juice per hour generates sales of more than USD 8 million per year.
Based on Jus Délice, a multi-fruit factory in Gbatopé, a production capacity of 1,000 litters of pineapple juice per hour can lead to an annual juice production of at least 2,592,000 tonnes. At a price of USD 3.39 per kilogram or litter, annual sales of USD 8,786,880 can be expected (26, 28).
Indicative Return
20% - 25%
The transformation of pineapple into fruit juice is considered profitable by industry players in Togo. A study conducted on the case of Jus Delice of Togo estimates an internal rate of return at 20.59% and the profitability index per monetary unit invested at 1.33 (23, 30).
Investment Timeframe
Short Term (0–5 years)
The recovery period for the amount invested is estimated at three and a half years for a fruit processing plant for pineapple into fruit juice in the case of Jus Delice in Togo (30).
Ticket Size
USD 1 million - USD 10 million
Market Risks & Scale Obstacles
Business - Supply Chain Constraints
Market - Highly Regulated
Market - High Level of Competition
Impact Case
Sustainable Development Need
Sustainable development of pineapple production is envisaged in Togo by doubling its production from 44,391 tonnes to 88,782 tonnes and increasing fruit processing by 35% by 2028 (29). In 2022, imports of legumes and fruits were 57,469.70 tonnes against exports of 19,115.20 tonnes (6).
The deficit for legumes and fruits was USD 5.14 million in 2022 (6). Pineapple production in Togo increased from 30,000 tonnes in 2019 to 44,391 tonnes in 2022. However, yields remain low due to poor agricultural practices and climatic hazards (29).
The level of pineapple processing also remains low, but with significant potential in terms of added value and jobs. Processing is faced with high analysis costs for quality control. Similarly, access to credit to finance working capital is at high interest rates (29).
Gender & Marginalisation
Women represent 62.46% of the actors in the value chain working in pineapple production compared to 34.33% in processing and only 3.21% in marketing (29).
Semi-wholesalers are made up of 97% women who mainly buy non-certified pineapple and rarely organic pineapple in the fields, assembly or collection markets to resell them on the roadsides and in markets. Retailers are also made up mainly of women (29).
Women are less represented in the decision-making bodies in the pineapple sector. They represent 24% of the members of the boards of directors and only 5% of the members of the supervisory boards (29).
Expected Development Outcome
Processing of pineapple into fruit juice, based on high productivity and quality standards, will provide abundant and nutritionally diverse beverages and food products to meet the growing needs of the population and strengthen food safety.
Processing of pineapple into fruit juice will provide better remuneration to workers engaged in the sector and contribute to increased revenues from the export of organic pineapple juice and a reduction in juice imports and food products.
Processing of pineapple into fruit juice will create increased opportunities for the valorisation of raw materials, particularly pineapple for the production of fruit juices and dried fruits.
Gender & Marginalisation
Pineapple processing for fruit juice production improves the remuneration of workers in the pineapple sector, particularly women who are the most numerous to work there, and allows them to escape precariousness and poverty.
Pineapple processing for fruit juice production improves the technical and financial capacities of women in agricultural activities and allow them to improve their financial assets and capabilities for undertaken and fully seize their opportunities.
Pineapple processing for fruit juice production allows women, including young people, to develop their technical skills on proven processes for processing agricultural products with increased value added (29).
Primary SDGs addressed
2.4.1 Proportion of agricultural area under productive and sustainable agriculture
4.62% in 2021 (1).
N/A
1.1.1 Proportion of the population living below the international poverty line by sex, age, employment status and geographic location (urban/rural)
26,6% in 2021 (9).
N/A
9.3.1 Proportion of small-scale industries in total industry value added
Constant at 80% from 2018 to 2021 (1).
N/A
Secondary SDGs addressed
Directly impacted stakeholders
People
Gender inequality and/or marginalization
Planet
Corporates
Public sector
Indirectly impacted stakeholders
People
Gender inequality and/or marginalization
Planet
Corporates
Public sector
Outcome Risks
The processing of pineapples into juice can require significant land for pineapple cultivation, which can lead to the displacement of landless populations.
The process of transforming pineapples into juice could result in high greenhouse gas emissions due to the transportation of pineapples and the sometimes unsustainable nature of pineapple cultivation.
The process of transforming pineapples into fruit juice can rely on non-renewable energy consumption that is both costly and has a high level of greenhouse gas emissions.
Workers, particularly women, may suffer from difficult working conditions in terms of safety and limited social protection.
Impact Risks
Low availability of qualified people, including young and women, in the production area could increase the cost of labor and limit the impact of pineapple processing in improving the well-being of these populations.
Failures in the supply chain of pineapples to be processed into fruit juice could disrupt the production chain and limit the expected impact in achieving food security.
Failure to meet quality standards in pineapple processing could negatively affect products, resulting in loss of market share and failure to achieve expected impacts.
A lack of equity could deprive women with little training from employment opportunities in the processing of pineapples and thus leave them behind.
Impact Classification
What
Investing in the processing of pineapple into fruit juice will reduce fruit juice imports, increase the income of workers in the sector, particularly women, while contributing to food security.
Who
Companies, farmers and trade associations involved in processing pineapple into juice, including the Ministry of Agriculture, are helping to boost food and beverage production.
Risk
While the model is proven, workforce qualifications, supply chains and employment opportunities for women require consideration.
Impact Thesis
Contribute to food security and reduce imports while improving workers' incomes through well paid jobs.
Enabling Environment
Policy Environment
Pineapple Sector Investment Action Plan 2024-2028, adopted in May 2023, outlines priority actions amounting to 9.5 billion FCFA (USD 15.833 million) to double pineapple production from 44,391 tonnes to 88,782 tonnes by 2028 and to increase local processing frow from 35% in 2024 to at least 75% by 2028 (22, 29).
Among the supports provided to all stakeholders through the Pineapple Sector Investment Action Plan 2024-2028 are technical assistance and support for pineapple quality through the provision of pineapple suckers (22, 29).
Financial Environment
Law 2019-005/PR of January 2019 on the investment code provides for approved companies making a minimum of USD 83,333,333 in new investment, exemptions from duties and indirect taxes or, in the case of imports, other taxes collected (granted for a period of five years) (12).
Investments are eligible for the special regime when a proportion of at least 75% of production is intended for export (13).
Companies generating 75% of their turnover from exports benefit from the special industrial zone regime (12) and are eligible for more tax advantages, including exemption from corporate tax during the first 5 years and 10% on taxable profit from the 11th to the 20th year (13).
Regulatory Environment
Pineapple Sector Investment Action Plan 2024-2028 was put in place with the objective of promoting processing units for juice fruits and dry fruits production (29). This plan promotes the pineapple processing value chain in the agro-industrial dynamic and agropoles (22).
Marketplace Participants
Private Sector
Pronatura, Tropic Bio Production, Junabio, Agro-Food, Julado, Jus Délice, Rimouski, and All Bio (23).
Government
Ministries of Agriculture, Livestock and Rural Development; Urban Planning, Housing and Land Reform; Village Water and Hydraulics; Environment and Forest Resources; and Promotion of Investment.
Multilaterals
African Development Bank (AfDB); International Fund for Agricultural Development (IFAD); Food and Agriculture Organisation (FAO); European Union (EU); World Bank; West African Development Bank.
Non-Profit
Interprofessional Council of the Pineapple Sector in Togo; National Federation of Pineapple Producer Cooperatives of Togo; Association of Pineapple Processors of Togo; Association of Pineapple Exporters of Togo (23).
Public-Private Partnership
The Incentive Mechanism for Agricultural Financing Based on Risk Sharing (MIFA) in a Public Limited Company, one year after its creation, facilitates the reduction of the cost of acquiring agricultural inputs, the development of the soil fertility map and the creation of regional economic development hubs. The government ensures, thanks to MIFA, that the financing chain of the agricultural sector is operationalized for the benefit of agricultural producers (33).
Target Locations
Togo: Maritime
Togo: Centrale
Togo: Plateaux
Togo: Kara
Togo: Savanes
References
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